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Webinar: Developing a Strategic Marketing Plan

  • 02 Oct 2018
  • 11:30 AM - 1:00 PM
  • Joeris Training Lab - 823 Arion Pkwy, San Antonio, TX 78216
  • 4


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Developing a Strategic Marketing Plan
A One-Page Magic Bullet to Help Marketing Professionals Achieve Success

October 2, 2018 - Joeris Training Lab
11:30am - 1:00pm (webinar begins at Noon)
Bring Your Own Lunch

A/E/C marketers are bursting with creative ideas. From social media strategies to content marketing campaigns to website redesigns. How do you turn these ideas into strategies that will increase your firm's success? A strategic marketing plan can help set the ground work for a successful year by establishing goals that align with your company's overall strategic plan. It can provide measurable results to prove the value marketing brings to the firm's bottom line.

Whether you are just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this program is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!

Mindy Hinsley of Hinsley Collective and Carrie Ann Williams of Andana Consulting will discuss how to align your marketing plan with your firms overall strategic plan including tips and tricks to accomplish your plan. Don't have an overall strategic plan? Don't worry, Mindy and Carrie Ann will touch on how marketing professionals can move forward with developing a strategic marketing plan even in the absence of an overall strategic plan. No matter what, this program will teach you how to kick start your marketing for 2018!

  • The key components of a strategic marketing plan, how it can impact and drive a firm's long-term business goals and why marketing's role is critical in the value it brings to the firm's bottom line.
  • New ways to think about and approach strategic marketing planning efforts in their firms which they can utilize to spark planning efforts in their own firms.
  • How to develop goals, objectives, strategies and tactics to populate a one-page, strategic marketing plan template provided by the instructors in advance of the session (using a real A/E/C case study)

Education Sponsor

P.O. Box 17945
San Antonio, TX 78217

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