A/E/C marketers are bursting with creative ideas. From social media strategies to content marketing campaigns to website redesigns. How do you turn these ideas into strategies that will increase your firm's success? A strategic marketing plan can help set the ground work for a successful year by establishing goals that align with your company's overall strategic plan. It can provide measurable results to prove the value marketing brings to the firm's bottom line.
Whether you are just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this program is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!
Mindy Hinsley of Hinsley Collective and Carrie Ann Williams of Andana Consulting will discuss how to align your marketing plan with your firms overall strategic plan including tips and tricks to accomplish your plan. Don't have an overall strategic plan? Don't worry, Mindy and Carrie Ann will touch on how marketing professionals can move forward with developing a strategic marketing plan even in the absence of an overall strategic plan. No matter what, this program will teach you how to kick start your marketing for 2018!
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