Name: Crista Reed
Company: Cleary Zimmermann Engineers
Role: Marketing Director
What services does your company provide? MEP Design, Commissioning, Building Analytics, IT/Security, Water/Wastewater
Years of Experience: 5 years in A/E/C, plus a few years in marketing-related positions
Learn more about Crista:
Where are you originally from?
San Antonio, Texas
Tell us something really interesting about you.
I danced ballet, tap and jazz growing up, and taught ballet until a few years out of college.
Everyone at SMPS has a story about why they joined the organization. What’s yours?I was encouraged to join when I started at Cleary Zimmermann, and I’m so grateful that I did. Not only did I learn a lot in a short amount of time about marketing in our industry, I was inspired by the SMPS members I met and hearing about their experiences in our field. Through my continued involvement on the Board and Committees, I have been blessed to make some wonderful business contacts and friends.
What drew you to the A/E/C industry?I knew about the A/E/C industry through my husband, who is an architect, but I never dreamed I would work in the same industry as he does. When I learned of the job opening in marketing at Cleary Zimmermann, I was excited at the opportunity to do so many things that I liked—writing, design, photography, event planning and so on. I have come to enjoy the MEP “bonus knowledge” I gain from working with talented engineers, and the strategy behind pursuing work that often has significant impact on a community, whether it’s a community resource like a museum or stadium, a university campus building, a Department of Defense facility or a local school.
Where’s your favorite place to eat in San Antonio?Anywhere there’s brunch and mimosas. I’m open to suggestions!
What do you like to do in your free time?Spend time with my 2-year-old daughter, Taylor, and my husband, Adam. My daughter and I enjoy doing art projects together and reading, and we recently took her to a trampoline park—that was a lot of fun!
Do you have any pets?No, but grew up with a golden retriever and a yorkie.
What would be impossible for you to give up?
Morning coffee and afternoon snacks.
Describe your ideal vacation.
Beach vacation with no plans! Destin, Florida is one of my favorite places.