Editing 101: Creating RFP Responses That Win

May 07, 2019
11:30 AM - 1:00 PM

Joeris Training Lab
823 Arion Pkwy
San Antonio, TX 78216

Editing 101: Creating RFP Responses that Win

A/E/C firms love to talk about their culture to lure both clients and talent.

With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!).

We’ll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We’ll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we’ll talk about how to get buy-in to set up a standard quality control process.

Importance/Need for the Topic: A/E/C marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review – reviewers focus on your firm’s experience and approach instead of typos.

Session Presenter

Jen McGovern, CPSM

Mid-Atlantic Regional Marketing Manager, VHB

CEU Credits

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.


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