CRM Marketing Magic: 2-Part Series, Part I - Making Your Data Work for You

December 10, 2019
7:30 AM - 9:00 AM

Joeris Training Lab
823 Arion Pkwy
San Antonio, TX 78216

CRM software can truly be a marketer’s best “magician’s assistant.” The trick is capturing the data effectively and training it to “perform”. The first step is thinking about marketing data globally – from sales cycles to staff members – then learning the most efficient ways to gather, maintain and generate it.

  • Part I, Trick I: Thinking Globally About Marketing Data Management
    • In our panel discussion for “Part I, Trick I” Crista will discuss the great challenge marketers are faced with in capturing and maintaining data. She'll talk with users of various types of CRMs to understand how different firms use different CRMs; compare internal data management methods; the strengths/weaknesses of various software; and how they support staff roles in both marketing, BD, and beyond.
      • Panelist: Hillary Cadra, CPSM, Director of Marketing | SpawGlass
      • Panelist: Virginia Santiago, A&D Business Development Executive | CBI Group
      • Panelist: Lauren Setterbo, Business Development Manager | Cardno Structural Engineering
      • Moderator: Crista Reed, CPSM, Director of Marketing and Communications | Emerald Fox Marketing & Consulting



$30.00 Member, Part I Only

$50.00 Member, Full Series

$40.00 Non-Member, Part I Only

$70.00 Non-Member, Full Series