Webinar: Your Marketing Plan as Your Communications Foundation

September 30, 2020
10:00 AM - 11:30 AM

Link will be provided one hour prior to the event to registrants

As marketers, we often feel like our efforts are constantly reactive. We’re handed RFQs and RFPs that we didn’t know were coming. We’re asked to post on social media just “to get our name out there.” And all of it seems random without any plan behind it. 

In this webinar, our presenter will give you the planning and measurement tools to maintain focus and keep your firm’s eye on the ultimate result. We take a different approach to building a realistic marketing plan by discussing seven key steps:  Discovery, Ideation, Goals, Strategy, Tactics, Analysis, and Refinement. By following these steps, you and your firm will become more proactive, be able to evaluate efforts, learn how to make improvements, and start to celebrate successes.

Session Learning Objectives

During our webinar, participants will:

  • Learn how to set specific, measurable, achievable, realistic, and timely (SMART) goals
  • Understand how a marketing plan serves as the foundation for your overall communication to meet your firm’s SMART goals
  • Learn the importance of revisiting who you are, what makes you unique, and who you serve to offer a refined brand profile
  • Understand the cyclical process step of  Strategy, Tactics, Analysis, and Refinement




$ Members

$10.00 Non-Members